8 June 2018No Comments

Creative Interview: 5 questions to Natalie Dombois

This week, i'm interviewing one of the most talented illustrator of the new generation, Natalie Dombois. She worked on the illustrations of our very first game, Kiwetin. Let's know more about her.

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1 June 2018No Comments

Crowdfunding campaign: Prepare Your Marketing Plan for social medias

It’s an ongoing task that you will have to think, write and build overtime but deliver in very short amount of time.
Your social media strategy can make the difference between a good and an excellent campaign.


Why sprint to finish the marathon

As we mentioned in the previous article about creating your crowdfunding campaign, building your community is a long and consistent task, like a marathon. The goal is to reach your community DAY 0 of your campaign, so they can Kickstart the early 24 hours. The marketing plan follows the same logic and try to concentrate the effect in 1-3 days.

Most crowdfunding platform algorithms promote successful campaigns by how fast they reached their funding goals. It means that the faster you reach your funding goal, the bigger your potential exposure can be from this platform. This additional traffic gives more exposure and more organic traffic to your campaign, reinforcing that success like a snowing ball effect.

Therefore, it’s very important to create a marketing plan that will focus on promoting the three first (and last) days of your campaign.


If you do things correctly, your campaign should look like a staircase.
Big steps on each end, a long boring flat in the middle



What to put in your campaign? How to sprint?

Let’s start with the most obvious: Facebook, Instagram, Twitter.

For Kiwetin, we tried to attract more backers from those platforms and it was so-so.

Unfortunately we didn’t realize that we needed more research and AB testing to understand where was our potential backers but also how well our post, ads and campaign would work.

When we launched, our budget was not crazy but not insignificant either.

The ROI (Return On Investment) turned bad. The CPA (Cost Per Acquisition) was around $30. Kiwetin pledge was around $35. In simple math, for each game Facebook was selling, Facebook got 30$, we received 5$. We don’t even take in consideration production cost, shipping, insuring … Not worth it.

But here is the catch: we posted on every Facebook groups related to crowdfunding, board games and Kickstarter. It costs us nothing and drives more than 50 direct sales.

Here is a TLDR advice: don’t pay to reach new backers. Pay to reach your community to make sure all your Facebook, twitter, Instagram followers are aware that you are currently running a campaign. If you are not a marketing expert that know what you are doing, if the price of your pledge is low, your CPA high, you will lose some money. Don’t lose money. You need some to create your board game.

So, get guerilla marketing on this one. Organize contests, reach your community, post on groups (don’t spam or it’s counter effective), engage with your community, get noticed. Don’t follow the rules of the major companies, you can’t afford it. Be smart and keep in mind that each $1 you are spending has to bring more than $1.

So where should you put your marketing money?
In our experience: BGG. It’s expensive but worth it.

25 May 2018No Comments

Tutorial : Create a moving hord in After Effects

The video of your Kickstarter campaign is probably the most important piece you'll have to work on. Create a unique video for boardgames usually involves animation and after effects could be a little hard to master. This tutorial will help you understand how to generate a big crowd of individuals, randomly, without managing every character separatly. Read more

18 May 2018No Comments

Prepare Your Crowdfunding Campaign – Step 2

You have your prototype? Good! Let’s get to business then. Whatever you chose to use as a platform (Kickstarter, Ulule or Indiegogo) crowdfunding project needs a crowd.

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11 May 2018No Comments

Creative Interview: 5 questions to Ben Bauchau & Elsa Lamy

This week, i'm pleased to do this creative interview to one of the most talented illustrator duo i've ever work with. They applied their magic to Until Daylight and that shows! I was curious to know more about what inspires them and how they envision their future.

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4 May 20181 Comment

Create your first board game – Step 1

So this is it, you had a cool idea and want to create your first board game! You've been thinking about the concept, the theme, you've been talking to your associates, and you all agree: it doesn't exist and it deserves to be created.

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4 May 2018No Comments

Gamification Review: A WAY OUT

In This Chronicle, we offer an analysis of artistic works of all kinds and what they bring us as game creators. Today I'm attacking A WAY OUT from EA. Guaranteed spoilers free.

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20 April 2018No Comments

3 methods to find and guide artists on creating games

The games we develop at Flyos Games give special attention to art direction. This is a central element that we put forward with pride. To achieve this level of visual quality, here are the 3 key points that we rigorously apply.

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13 April 2018No Comments

How to create, produce and distribute your first board game.

So, you have a cool game idea that will revolutionize the bard game industry? Cool! Now the real work can start. Creating a game is a lot of time, energy, for little direct outcome. If you think you can raise millions in one click for a game concept not yet out, stop right now. You must be passionate, patient and hardworking.

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6 April 2018No Comments

The importance of Art Direction in the game creation process

Defining the Art Direction of a game is a crucial step in the creative process. It lays the groundwork for understanding its gameplay and offers a strong narrative window. Finding the right visual environment can be complex. Here's how we’ve made our next game: Until Daylight.

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Let's talk

If you have any question or just want to get in touch, write us a little something at info@flyosgames.com




Let's talk

If you have any question or just want to get in touch, write us a little something at info@flyosgames.com 


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